our mission

“To provide accurate information, guidance and support while cultivating and maintaining meaningful relationships with as many business owners and their organizations as possible”



Since 2012 we've succeeded in clarifying business analytics.

Starting his career as an Operations Analyst in the hospitality field in 2008, Jake quickly realized that the strategies and practices in the corporate world could be applied to small businesses, thus leading him to start his own company in 2012.

After a few twists and turns, multiple industry exposure, Custom Practice Analytics was founded, and he’s been analyzing dental practices and helping Dental Practice owners ever since. On a side note, Jake enjoys cooking, entertaining, time spent with his loved ones, music – both playing and listening, golf, and even motocross… He often listens to Metal music in this “focus” time.